Borrowing perhaps from the iconic “TTC: The Better Way“, ETS has a new catchphrase to help usher in a new era in public transit in our city.
I like how the tagline can be personalised, as it is with the image to the right. I’ve also seen ‘To save $5500 a year” on a giant pink bus – presumably versus car ownership.
For me it’s ‘To become a one-car household’ which is a goal for my family.
Edmonton blogger and transit booster MasterMaq has some excellent comments on the marketing campaign as well here.
I had an opportunity to take a preview ride on the extension yesterday with some officials from Alberta Environment, one of whom brought a guitar and sang a wonderful folky song with the refrain ‘Helluva time on the LRT line’ which had everyone clapping and smiling.
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Marketing campaigns are fun, but has anyone given serious consideration to making ETS a free service? It would sell itself, and I suspect that it might actually make a lot of sense some day not too far away.